jobs, marketing, individual contributors from Red Canary

Marketing Manager

Mon, 03 Nov 2008 19:39:02 GMT

Location
Richmond Hill

About the Company
Whether it’s by mashing satellite maps to retail hot spots, providing granular postal code demographics, or authenticating location-sensitive information, this organization helps clients get closer to their customers.

Founded in 1994, this growing company of 60+ employees serves Global 2000 companies in the Telco, CPG and government sectors.

The Opportunity

Take responsibility for the day-to-day management of the marketing department, with a portfolio that includes but is not limited to Product Marketing, Lead Generation, Internet Marketing, Market Communications, Public Relations, and Event Management

Create marketing strategies and programs to support lead generation for the strategic business units (SBUs).
Lead a quantitative marketing approach to lead generation through the use of a CRM.
Track high level competitor and industry trends to contribute to strategic planning
Supervise list segmentation and analysis to support lead generation campaigns
Manage and measure analytics to advance the effectiveness of the corporate website
Interface with SBU product managers, sales account managers, product development and strategic alliances.
Develop key collateral for the various products and services
Manage external marketing efforts, including event management
Track budget for departmental expenses
Support dashboard reporting for Senior Management Team

Who Should Apply

University degree or college diploma/certificate, marketing or a technology related field.
Currently engaged in a marketing role with 4-6 years of experience working in a fast paced, result oriented environment.
Strong attention to detail, ability to prioritize and work simultaneously on multiple projects to consistently meet deadlines
Experience running Lead Generation campaigns with a data driven approach
Comfortable working in a quantitative management and reporting environment
B2B marketing experience
Advanced expertise with PPC advertising, web analytics and campaign measurement
Able to maximize conversion rates from web traffic
Experience with SalesForce (CRM) and Eloqua (Automated Demand Management) an asset but not a requirement
Knowledge of Geographic Information Systems (GIS) or web-based mapping (mash-ups) an asset but not a requirement.

Contact
To make an inquiry and/or to submit a resume, please contact: Heather Holmes

Market Research Analyst

Tue, 16 Sep 2008 17:32:14 GMT

Location Waterloo, Mississauga, Chicago About the Company Analysts recommend them, investors buy them, and if you're Canadian - you brag about them. With a history of developing breakthrough wireless email devices and connected enterprise solutions, our client is a world leader in mobile communications. As a global technology powerhouse, Research in Motion continues to enjoy explosive growth. The Opportunity Define the shifting peaks and valleys of the business communication landscape. What will they look like in five years? Ten? As a vital bridge between product managers and senior executives in the software product management department, you’ll survey the wireless landscape on a global scale, disseminating your analysis and interpretation across multiple teams. Leading 2-3 projects simultaneously, you'll prep directors and executives on your findings, which will then filter through to business presentations and the press. This is a highly visible, influential position at the head of a new team, with access to the best research and intelligence that money can buy. Your analysis, ideas and moxy will influence billion-dollar decisions. Mobile communication offers opportunity on a global scale. Your gift for extracting diamonds from data will, in turn, connect you to opportunity within this globally successful company. Who Should Apply • Education should include an MBA or university degree in a related area. • Experience in the enterprise software industry. • An aptitude for statistical analysis and research techniques. • Must be an effective communicator - written and oral - with the ability to create compelling presentations. • Comfortable working with personnel from a variety of functional groups and management levels. • An ability to manage and reset priorities in a rapidly changing environment. • Individual needs to demonstrate strong project management and problem solving-skills. Contact To make an inquiry and/or to submit a resume, please contact: Penny Curtis

Manager - CSO Communications

Heather Holmes — Fri, 11 Jul 2008 18:17:54 GMT

Location Waterloo, ON About the Company Research In Motion Limited® (RIM)® is a world leader in the mobile communications market and has a history of developing breakthrough wireless solutions. RIM's portfolio of award-winning products, services and embedded technologies is used by thousands of organizations around the world and includes the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools and software/hardware licensing agreements.

RIM is seeking driven individuals who can take their wireless data products to the next level in the global wireless market.

Are you ready to make a difference in the world of mobile communications with RIM?

The Opportunity Reporting to the Vice President, Service Planning, Customer Support Operations (CSO), the Manager, CSO Communications will be responsible for the creation, management and delivery of integrated employee communication plans for all of CSO. In your role, you will provide expert and proactive communication advice, support and counsel to leaders throughout CSO on matters consequential to the organization. You will also lead a global team that supports the promotion of CSO's vision, mission, culture, values and strategic business objectives to the CSO organization, while delivering World-Class Customer Support.

Responsibilities:

Develop an annual CSO internal Communications Plan that aligns all communications with key CSO business objectives and supports organizational goals such as the provision of world-class customer support, employee engagement, the creation of new service models and offerings, the promotion of CSO as a key RIM business asset, etc.
Oversee the work of the CSO internal Communications Team globally, keeping the team focused and their work aligned to CSO's mission, vision, values and strategic business goals as well as the annual CSO Communication Plan.
Lead key strategic CSO communications projects such as employee-wide initiatives; leadership communication; communication out to the rest of RIM; and communications measurement, among other CSO-wide projects as identified in the annual CSO Communications Plan.
Promote the strategic importance of effective communication as a tool for leaders, employees and teams to successfully attain business objectives.
Assist senior leadership team with communications matters and issues, as well as plans that support their business goals.
Create communication channels and processes with other RIM units and services to ensure that teams understand CSO's goals, mandates, products and services (RIM Marketing and PR, NOC, OD, etc).
Help employees understand their role in the company's performance and how they benefit from helping the company succeed.
Connect employees to the marketplace in which the company operates, including marketplace trends, competitor information via relationships with corporate marketing.
Provide global awareness of organizational goals and objectives and overall CSO culture and Brand through the use of various communication media.
Help keep the CSO Communications Team motivated through the provision of leadership, mentoring and support.
Promote continuous improvement and ensure Team objectives are on track and Key Performance Indicators are met.

Who Should Apply

Post secondary education with further specialization in Marketing, Public Relations, Employee Relations or Communications, or equivalent combination of education and experience.
Minimum 5 years in a team leadership role (Manager level minimum).
Minimum 7 years' experience in all aspects of Communications including strategic employment communication.
Experience leading large global and virtual teams.
Exceptional communication skills, both written and oral.
Proven track record in producing high quality and effective employee communications and strategies.
High degree of initiative, self-organization and self-management skills needed, in order to work with minimal direction while effectively responding to emerging issues.
Strategic thinking and a desire for continuous improvement.
Customer Service orientation.
High levels of diplomacy, tact, objectivity and meticulous attention to detail.
Motivated, resourceful, team player with proven troubleshooting and researching skills.

Ability to:

Influence senior executives with regard to approach, tone, content and timely impact of employee communications.
Develop multiple employee communication strategies and tactics concurrently in a dynamic fast-paced environment.
Implement and manage organization wide communication initiatives through the utilization of strong project management and decision making skills.
Build and maintain crucial business relationships with peers and business partners to achieve optimal results.
Lead activities related to change management.
Remain current on ever-changing technologies and business developments.
Remain flexible and adaptable to RIM's culture and constant evolution is a must.
See large picture and address issues and offer recommendations for improvement, and position messages appropriately to influence broader opportunities.

Contact To make an inquiry and/or to submit a resume, please contact: Heather Holmes

Market Research Analyst

Thu, 10 Jul 2008 18:42:00 GMT

Location: Toronto, Ontario

This isn’t paint-by-numbers research: many of these companies are operating in new or emerging sectors, so investigating and mining new data sources is part of the job

The Opportunity:
Want to do research that matters?

Enjoy a role that will see you directly impact the success of dozens of startup companies across a number of emerging technology disciplines, including bio-tech, nanotech, green tech, web 2.0, communications, and more.

Reporting to the Director of Market Intelligence, you’ll interact directly with fledgling companies that are trying to turn big ideas into successful ventures.

Your ability to dig deep into their industry and market, identify prospective investors, and suggest best practices and strategies will be tremendously important. This isn’t paint-by-numbers research: many of these companies are operating in new or emerging sectors, so investigating and mining new data sources is part of the job.

Additionally, you’ll integrate secondary research from Business Insights, IDC, MedTrack, Thomson Pharma, VCReporter and VentureXpert.

The client is an established tech incubator and accelerator

This role promises variety, constant challenges, and exposure to bleeding edge ideas and technologies. But most importantly, it offers the satisfaction that comes with seeing your work make a difference.

Responsibilities:

Serve clients by obtaining secondary market research and providing well-qualified analysis
Work with relevant service bureaus and public information services to deliver high quality work, exceptional client service and a quick turnaround of information and results.
Respond to market research and reference requests. Assist with more complex, in-depth research requests.
Participate in service reporting and usage statistics.
Contribute “Spotlight” white papers for distribution within the business community in Ontario and for publication on pertinent subjects throughout the year.
Support the Director in providing training and mentorship to interns working within the Market Intelligence team.
Other special projects as required.
Other supportive duties as required.

Contribute “Spotlight” white papers for distribution within the business community in Ontario and for publication on pertinent subjects throughout the year.

Who Should Apply:

Degree in Information Communication Technology or IT or nanotechnology
Comfortable with SWOT analysis
Comfortable providing service to a varied client base.
Solid research skills in a broad range of sectors and industries.
Interested in early stage companies and technologies

Contact To make an inquiry or to submit a resume, please contact: Meaghan Moiseev

Communications Coordinator

Heather Holmes — Tue, 08 Apr 2008 18:20:58 GMT

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Location Toronto, ON
About the Company
By keeping one eye on the economic weathervane and another on their charges’ financial needs, this diversified investment, advisory and merchant banking firm helps micro-cap resource players grow into commercially viable winners.

The Opportunity
Like the company, this job moves fast. As the Communications Coordinator, you’ll lead diverse marketing and communication projects and be the go-to person in a deadline-driven department. This role is an opportunity to blend a number of skills and flex a host of different creative muscles. Business writing, design, online and marketing expertise will help you refresh the company’s overall look and help them generate a consistent message.

You’ll be involved in working with multiple parties to manage everything from print brochures to email newsletters, including image selection and placement to website updates and branding.

You’ll also reach out to media and PR groups from a local to an international scale.

This purely marketing role (no sales or lead generation) is perfect for an intermediate or junior marketer who’s looking for a creative role with plenty of room for profesional growth.

This creative, project management and communication skills you’ll polish here will open a number of career doors in the future.

Who should Apply
A creative and forward-thinking individual who loves to influence and information, a designer who can give financial information some flavour, and a writer who’s intrigued by the world of business and knows how to sway a corporate audience.
• 2-3+ years of business writing and MarCom skills • Basic HTML/web editing skills and an understanding of good web design • Powerpoint and other presentation expertise Contact To make an inquiry and/or to submit a resume, please contact: Heather Holmes

Social Media Analyst

Thu, 20 Mar 2008 15:04:54 GMT

Social Media Group is one of the world’s largest and best-known agencies helping business navigate the world of Web 2.0. It's a cool time to be us - we're breaking new ground every day and working with some of the largest and best-known names in both Canada and the U.S., teaching them about the power of social media and the benefits of transforming communications from dictation to dialogue. Our relatively current client list is here: http://socialmediagroup.ca/clients/ SMG is located in a restored 1830's commercial building in Dundas, Ontario, which is right beside Hamilton (approx 45 minutes from downtown Toronto) with rail links nearby and an average trip time, station to station, of 35 minutes in rush hour. There's a reason we're located in this amazing (affordable, diverse, historic, creative, quiet, family-friendly, green and beautiful) community. Candidates contacted for interviews will have the opportunity to discover this for themselves - we only ask that you don't tell anyone else! If you have a passion for, and, interest in all things web 2.0, a great understanding of what's going on out there, an ability to speak and understand tech, kick-ass communications skills and would describe yourself as a "perpetual student" - that's what we're after. What's in it for you: • The opportunity to be a true social media pioneer - this is an amazing chance to be on the cutting edge of an exciting new space and make up the rules as you go along. • Challenge yourself as you do things that no one before you has done. You'll have the opportunity to innovate and strategize as you work with our project teams to bring meaning to the metrics and measurements gathered in support of our programs. • SMG is growing, managing to snag some of the biggest companies in North America as clients. There will be tons of room for (personal, professional) growth in the years to come. • We don’t do banner ads. At SMG it’s all social media, all the time; all of our projects are Web 2.0 driven. We're nice. Seriously. We've all worked with enough jerks to know we don't like 'em, and are committed to a workplace that thrives on respect. What we're looking for: This is an entry level/intermediate position. The SMG Social Media Analyst must possess proficiency in new and emerging technologies, and above all, love technology at the speed of change. The ideal candidate will be fast on his/her feet and willing to tackle a wide-array of challenges, handling a variety of in-bound inquiries, and have a deep understanding of the social media space that comes from active participation in online communities, blogs, presence applications, etc, and a comprehensive understanding of new and emerging technologies and how they impact business, products, markets, personnel, outside influencers, etc. You must be able to work effectively and confidently recommend a variety of strategies and tactics to your team and our clients. You should have a degree or diploma from an accredited university or college and between one and three years of experience in one of the following fields: • PR/Interactive/Advertising • Communications/Technology • Business/Systems Analysis or Consulting To Recap: • Solid communications skills, both written and verbal • A passionate interest in social media demonstrated by active involvement in social media networks: blogs, Flickr, Myspace, Digg, Facebook, Twitter, etc. (please include your profile links!) • Excellent critical thinking skills – it’s one thing to gather the data, you must help bring meaning to it for our clients and project teams. • Relentless curiosity • Comfort in a fast-paced environment What you'll be doing: • Conducting social media audits and research on behalf of clients • Gathering data around brand visibility, tonality and traffic using web-based monitoring tools • Providing context and meaning to clients around new and emerging technologies and trends, both formally and in informal “POV” calls/emails • Conducting research, interviews, and writing up your findings (including analysis of what it all means) about new media technology both for clients and as a contributor to the SMG company blog • Organizing data and audit research into presentation reports/formats as required • Building relationships with client contacts, identifying potential PR issues and providing proactive counsel as part of the SMG Crisis Management Team • Delivering multiple projects for multiple teams on time and on budget • Accurately estimating expenses and time allotment for tasks • Proactively managing correspondence (i.e. daily updates, activity reports, etc.) • Participating in client presentations when necessary • A solid understanding of the "big picture", both online and in business world Sound like you? Please send your resume to: Susan Correa, susan.correa@socialmediagroup.ca Social Media Group 10 Ogilvie Street Dundas, ON, L9H 2S2 Only candidates selected for interviews will be contacted. Thanks!

Senior Market Analyst

Thu, 15 Nov 2007 15:25:26 GMT

Location Waterloo, ON About the Company Analysts recommend them, investors buy them, and if you're Canadian - you brag about them. With a history of developing breakthrough wireless email devices and connected enterprise solutions, our client is a world leader in mobile communications. As a global technology powerhouse, they continue to enjoy explosive growth. The Opportunity Define the shifting peaks and valleys of the business communication landscape. What will they look like in five years? Ten? Your gift for extracting diamonds from mountains of business data will help Research in Motion answer these essential questions. Your insight will influence billion-dollar decisions. Working with the Software Product Management team, you'll survey the business communication marketplace for senior decision makers, combining your knowledge of RIM's business model and distribution channels with SWOT and statistical analysis of complex data. Sifting through data from numerous sources, you'll collaborate with internal and external groups and present your findings to (and influence the thinking of) senior management. This is enterprise-scale work that deals with global markets and global product launches. Little more needs to be said. Who Should Apply • Education should include an MBA or university degree in a related area. • Experience in the enterprise software industry. • An aptitude for statistical analysis and research techniques. • Must be an effective communicator - written and oral - with the ability to create compelling presentations. • Comfortable working with personnel from a variety of functional groups and management levels. • An ability to manage and reset priorities in a rapidly changing environment. • Individual needs to demonstrate strong project management and problem solving-skills. • Solid grasp of Microsoft Excel and PowerPoint. Contact To make an inquiry and/or to submit a resume, please contact: Kristina McDougall

Marketing Manager

Tue, 18 Sep 2007 20:59:01 GMT

Location Toronto About the Company Econstruction Inc. is a leader in providing applications and consulting services to North America's architectural, engineering and capital construction industries. Our applications help our customers standardize their business processes and streamline communication both internally and externally. Our portal, www.econstruction.com, transforms how project teams interact in today's fast-paced construction services market. We offer a challenging and rewarding work environment and the opportunity to be part of an industry-changing company. The Opportunity Take the reins of a young technology brand that is reaching out to an expanding and modernizing audience. Dive into a role that is both tactical and strategic- one day you'll be rolling up your sleeves, the next you'll be in the boardroom. As #1 in the marketing department, your voice will be heard. Develop and manage all internal and external marketing communication projects. This includes branding, messaging, and overall strategy. Successful execution will rely on your ability to convey the benefits of technology-based services that solve the challenges of the construction industry. Reporting directly to the V.P. Of Sales and Marketing, responsibilities of the position will include the following: Primary Responsibilities Marketing Communications: • Develop and manage marketing literature that communicates Econstruction’s message and positioning in multiple markets. • Source, develop and manage necessary graphics to visually convey appropriate creative message in marketing literature, proposals, presentations, advertisements, trade show booths, event hand-outs etc. • Conceive, write and edit content for a range of marketing and communications materials (internal & external), liaising with company employees as necessary. • Manage the company external website and internal wiki. • Ensure consistency of brand message with all communication, and ensure key messages are integrated into all marketing communication materials. • Coordinate and manage trade shows, events, and sponsorships. • Source, coordinate and manage external resources as needed. • Engage in direct marketing campaigns. • Write web content and marketing summaries for each product and service. • Balance strategic, tactical and operational issues while ensuring consistent standards in quality and delivery of marketing communication material. Project Management: • Create and lead formal and informal teams to ensure marketing communications are delivered consistent with the agreed upon strategy. • Hands-on management of each marketing communication plans execution • Creative concepts, copy, graphic design, and all aspects of production through delivery. • Manage vendors to ensure timely receipt of deliverables and adherence to strategy. • Monitor and track the effectiveness of marketing and communications programs. • Understanding of technical content and context of material • Commit to enhancing business and construction industry knowledge through learning and development opportunities. The role has no direct staff, but works closely with internal and external resources. Who Should Apply • Excellent verbal and written communication and presentation skills, with strong attention to detail. • Ability to negotiate and influence without having management authority. • Have a high level of initiative and ability to work independently. • University Degree or equivalent experience preferably in Sales and Marketing. • 3 years marketing, ad design & event coordination experience. • Proven track record in successfully designing and implementing marketing communications plans. • Advanced level of proficiency with MS Office including Word, Excel, PowerPoint. • Web design experience and capability including proficiency in: Illustrator, Photoshop, In Design, Dreamweaver, or equivalent • Excellent organizational abilities and strong interpersonal skills. • Ability to multi-task and meet deadlines. Contact To make an inquiry and/or to submit a resume, please contact: Jason Woerner