Chris Herbert

Stories

5 keys to a great B2B marketing event [Jun 18 2007]

Building your B2B Brand (it's all about your reputation) [Jul 10 2007]

If you're not measuring marketing ROI start now! [Oct 16 2007]

Introducing ProductCampToronto [Jun 24 2008]

ProductCampToronto Gains Momentum [Jul 23 2008]

Comments on above stories

Comments

"This makes sense from a couple of perspectives. First, if their core business is publishing software then spending money on building in-house PS team would be costly, distracting and will create conflict with channel partners (VARS). Second, there is…" [Jul 05 2007 06:50]