marketing
Think you know advertising? We've Frankensteined some of the most famous slogans and catchphrases in history. Can you match them to their original brand or company? Take the quiz!
Hundreds of product management professionals connected to the hi-tech industry responded to our survey, painting a great picture of what employees of fast-growth companies in Toronto, the Greater Toronto Area and Waterloo Region earn, and how happy they are.
Alan interviews entrepreneur, investor, and online host of CBC's Dragons' Den, Sean Wise. He shares his thoughts on selling products and ideas.
Starting this fall, ProductCampToronto is an “unconference” where attendees set the topic and direction for discussions around the art and science of product management. Stay tuned.
Maggie Fox talks about how 'Social' press releases marry blogging, video, and reader interactivity, and the implications for advertisers of every stripe.
Many employers complain about the low volume and poor quality of their sales applicants, says Lee Salz, but at the same time create job ads that don't sell the position, opting for vanilla job 'descriptions' over job 'advertisements'. Referencing the psychology of food retailers, he goes on to identify effective ways of reaching quality passive candidates.
Cadman Chui talks about his path to PlateSpin and how the company has kept its breakneck growth from turning into neck-breaking change. Toronto-based PlateSpin helps organizations optimize their data centre operations. Since 2002, PlateSpin has been the second-fastest growing Canadian technology company, winning awards for both its software and business execution.
Give me 10 minutes on the website of a typical Canadian technology company and I will punch holes in it that are twelve shades of nasty.
Chris Herbert suggests that every dollar spent on marketing should create ten dollars in sales. How? By marrying sales opportunities to marketing and measuring the results.
This Toronto-based company applies innovative software and a 'rewarding' environment to spur consumers to share their opinions and ideas with blue-chip brands.
A hot SaaS company brings multi-channel marketing simplicity to some sophisticated brands
Getting those first few 'early-adopter' clients are key for an emerging B2B technology company. But after writing a perfect proposal, you still get rejected. Proposal expert, Daniel Schutzsmith, shares his tips on what not to do when writing your proposal.
Chris Herbert talks about the need to represent your company's value proposition if you want a good brand.
Part I of a series on how small companies can plan, execute and capitalize on B2B marketing initiatives.