Founded in 1994, DMTI Spatial is a leader in the burgeoning field of location intelligence, enabling clients with world-class data products, professional services and technologies that geographically “map” information.

Headquartered in Markham, Ontario, and privately held, DMTI Spatial grew by 20% last year and counts a diverse list of clients that includes Home Depot, YellowPages.ca, MapQuest and Halton Region Police.

Location:
Markham, Ontario.

The Opportunity:
This role gives you the chance to build and drive a comprehensive, qualitative, lead-generation and brand building strategy for a hot technology company that’s fighting in an emerging market.

Reporting directly to the CEO, your mandate will be to broaden the company’s reach—whether that’s through the ‘pull’ of demand generation programs or the ‘push’ of good media exposure.

Much more than a marketing communications assignment, this role is about product marketing and brand management:

Online (CRM) and offline lead gen., competitive analysis, customer segmentation, media relations, event planning and more will fall under your purview.

Fresh marketing tactics and creative thinking will be required and rewarded.

DMTI helps customers turn location-sensitive information into profit. Under your watch, they’ll reach new customers and continue to transform ‘where’ into ‘wow’.

Duties:

• Create marketing strategies and programs to support demand generation and revenue for the strategic business units (SBUs).
• Lead a quantitative marketing approach to lead generation through the use of a CRM.
• Track high level competitor and industry trends to contribute to strategic planning
• Lead list segmentation and analysis to support lead generation campaigns
• Supervise the use and promotion of the DMTI’s brand
• Manage and measure analytics to advance the effectiveness of the corporate website
• Manage a media relations plan and work with the CEO to develop a strategy to ensure the company is well represented in the media
• Interface with SBU product managers, sales account managers, product development and strategic alliances.
• Develop key collateral for the various products and services of DMTI
• Manage DMTI’s external marketing efforts, including event management
• Track budget for departmental expenses
• Support dashboard reporting for Senior Management Team

Who Should Apply
You’re familiar with high-tech marketing, specifically lead-generation campaigns managed via crm, plus new media and web analytics approaches. You should be comfortable working in a quantitative management and reporting environment.

You’ll interact frequently with SBU product managers, and must be able to work with them to define and implement a product marketing strategy.

• University degree or college diploma/certificate, preferably in marketing or a technology related field
• Ability to demonstrate new marketing tactics and thinking
• Experience running Lead Generation campaigns in a CRM
• Comfortable working in a quantitative management and reporting environment
• B2B Marketing experience
• Ability to consistently focus a small team for big results
• Advanced expertise with PPC advertising, web analytics and campaign measurement
• Ability to manage vendors for highest return on marketing investments
• An understanding of maximize conversion rates from web traffic
• Experience with SalesForce (CRM) and Eloqua (Automated Demand Management) an asset but not a requirement
• Knowledge of Geographic Information Systems (GIS) or web-based mapping (mash-ups) an asset but not a requirement

Contact
To make an inquiry and/or to submit a resume, please contact: Heather Holmes