One Red Question: Do companies take on the personality of their CEO? (VIDEO)

on May 05, 2008 - Comments (View)
All CEOs are expected to make decisions, it's in the job description, but to what extent does a company's leader influence its brand and management style?

Bill Gates. Ted Rogers. Richard Branson. Steve Jobs. Martha Stewart. And lately, Dan Hesse. Iconic personalities leading monolithic companies.

All CEOs are expected to make decisions, it’s in the job description, but to what extent does a company’s leader influence its brand and management style?

Is that influence a good or bad thing?