Starting up in an online niche

By Kellee Maglio on October 03, 2006 - Comments (View)
Kellee Maglio of Vancouver-based startup Cherry Chula explains how her online fashion classified site works.

Kellee runs Cherry Chula

Her Red Canary interview can be read here

Buying and selling clothing and accessories online is a huge and ever-growing market – and women are the main contributors. Like most people I had witnessed the success of Craigslist and of course Ebay and knew that there were people out there who would find a city-based, clothing-and-accessories classifieds site like Cherry Chula useful.

CHERRY CHULA FOR SELLERS
A few girlfriends I know consign their clothing with local higher end consignment stores.

The problem is that consignment stores make you give up a big chunk of the profit and risk having your stuff denied. Consignment stores only accept clothing for the up and coming season and follow strict guidelines of what is deemed worthy to resell.

With Cherry Chula they don’t have to give anybody a cut. It’s a win-win relationship.

CHERRY CHULA FOR BUYERS
From a buyer’s standpoint, Cherry Chula offers a means to find out of stock, vintage or discontinued items for sale at reasonable prices – often items in new or very good condition. If you’ve got questions about the item, sellers are more than willing to answer them.

Shopping online is a convenient option for many—and If you’ve got a digital camera and are minimally computer literate you can easily sell your stuff online too. With no cost to post or browse Cherry Chula is definitely worth a try.

Fashionistas rejoice! You can take the extra cash you make and put it towards a new wardrobe or save big $$$ on the stuff you buy from others.

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